1.06-E&P6-Element of Color- Logo2

You have played around with logo design on paper and with only text… Let’s add on to the design toolbox you’re using and add some more tools!! Because of the incredible versatility there is with a computer, you can create logos with the same software and tools the pros use. In this project you’ll learn a few tips and tricks for getting some really amazing ideas out of your head and onto the screen.

Project Objective:

Create a Company Logo using Illustrator for a design company.

Team Size:

One member per team. This is an individual project.

Specifications:

  • READ THIS ARTICLE on professional logo design. GOOD STUFF.
  • Look at these Professional Logos with smart ideas. You need a smart idea to get a 4 or a 5 on this project!!
  • Look at These Student logos for inspiration. You should also look at THESE logos (and THESE) from Students at Valhalla High in California. Those are excellent examples of what we’re looking at creating.
  • SKETCH SOME IDEAS OUT ON PAPER- you don’t have to use them… but give a thought to thinking before acting (designing).
  • WATCH THESE VIDEOS AND FOLLOW ALONG
  • The logo can be based on your initials or any other name you come up with. Total freedom here. The goal is to have a beautiful logo at the end that is similar in quality and feel to the examples you looked at above. If your initials are in the way, don’t use them. You can call your company anything you want as long as it’s school appropriate.
  • DESIGN 5 different logos using Illustrator. They can be the same company or different companies.
  • At least two of the designs must include edits of the shape of the letters using the direct selection tool.
  • At least one design must use the Pathfinder tool and a shape.
  • Save your work as “106logo-lastname”  in Illustrator (.ai) format- make all the logos fit on one page.

Materials/Equipment:

  • Computer Workstation
  • Adobe Illustrator
  • A little creativity!!!

Resources/References:

Logos: • A short article on making logo designs: http://www.webdesignfromscratch.com/logos.cfm. • Types of logos and their construction: http://www.grantasticdesigns.com/logos1.html. Color Theory An overview of color theory and the color wheel: www.colormatters.com/colortheory.html. • A color theory tutorial: www.worqx.com/color/. • A site to spur discussion and terminology of color selection: http://kuler.adobe.com.

Guidelines:

  • All the limits are off. Once you’ve learned some of the basics explained here… experiment with some of the other tools!
  • Make sure you have included multiple versions of the same logo with slightly different colors/character formatting/alignment
  • Make sure you meet all the specifications and use all the necessary tools for this project. You need to have these tools under control!!!
  • Review the principles and elements before starting. Use your Synectic triggers.
  • Remember the 13 rules and the percy principles!

Evaluation:

Your project will be evaluated on the strength and beauty of your logos. Do they represent you well? Do they have different “feeling?” Have you experimented with all the tools and settings?? Did you come up with 5 ideas?

Enrichment:

  • Find a web site that relates to this project and summarize it in one or two sentences. Give it a rating of one to five stars concerning it’s usefulness to solving problems in this scenario.
  • Create a web page that is a tutorial for other students doing this activity. Explain in detail (with graphics) a specific concept related to this project.
  • Research careers related to this project. Write a report on careers related to Graphic Design.
  • Create a logo for your school, one of your subject areas, or for a school club

State Standards Met

  • Understand the difference between Raster and Vector Images. 14.7-9;
  • Create simple and complex shapes in an illustration program. 12.1-4; 14.0
  • Learn to edit fill and stroke in an illustration program: including colors, textures, gradients, brushes, and styles. 12.1-4;14.0
  • Expand text to outlines and edit the paths. 12.1-4; 14.0
  • Become familiar with the Bezier pen, Selection Tools, path Editing tools, and fill/stroke tools. 12.1-4; 14.0
  • Create an original logo, or improve on an Existing logo by creating it in Vector shapes. 6.0, 7.0, 8.0, 13.0, 12.1-4, 14.0